29.09.2022

AI-Driven Magazine Cover Optimization

Boosting magazine sales through AI-powered cover design suggestions. We analysed historical data, trends, and preferences to create eye-catching front pages for Bauer Media Group.

Breakthrough

noun /ˈbreɪk.θruː/

Solved for good

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Enhanced Magazine Sales

Improved cover designs lead to increased magazine sales and financial advantages.

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Data-Driven Design

AI leverages historical data, trends, and user preferences to optimize cover design decisions.

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Efficient Optimization Process

Algorithms offer effective, time-saving design suggestions that were previously impossible to do manually.

Impacting Sales and Growth

Catching attention

Bauer Media Group, a renowned media conglomerate operating in 13 countries, engages and serves over 200 million people through various platforms including print, online publishing, radio broadcasting, and more. A significant challenge they faced was suboptimal magazine covers leading to decreased sales. The lack of data-driven cover design recommendations contributed to this underperformance in eye-catching front pages.

AI-Powered Cover Designs

Boosting Sales and Visibility

To overcome financial setbacks due to ineffective cover designs, an AI-powered tool was implemented to streamline and optimize the design process. The innovative AI approach considers historical magazine sales, Google trends, social media insights, and website analytics data to generate recommendations. Furthermore, the tool accounts for the medium (print, digital, etc.) and utilizes predictive analysis to suggest captivating front page designs based on past data.

Get started with AI

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